I
Smart renovations
We focus on the updates that actually lift your nightly rate — kitchens, bathrooms, outdoor space, lighting. We skip the pretty fixes that never pay you back.
Melissa LazarREALTOR®
REALTOR® in FL & CO · Certified Home Stager · New Home CertifiedLicensed in TX
STR setup & launch
From closing day to your first happy guest.
We don't hand you keys and disappear. From the contractors to the furniture to the pricing on opening night, we run the whole setup — so your home looks beautiful, books quickly, and earns what it's worth from week one.
Six steps to launch · 02
Everything between closing and your first booking.
II
Beautiful, durable furnishings
Pieces that photograph beautifully, hold up to weekly turnovers, and let you charge what your home is worth. We pick everything, order it, and have it installed.
III
Photography & a listing that books
Real photographers. Words that make people click. We build your listing on Airbnb, VRBO, and your own site so guests actually find you and book.
IV
Smart, hands-on pricing
We set up dynamic pricing (PriceLabs or Wheelhouse) tuned to your actual market — not a tool's default. We watch it closely the first 90 days.
V
Your local team, on call
Cleaners, handymen, pool, lawn — vetted local people we trust, with backups for the unexpected. Everything stays clean, safe, and ready for the next guest.
VI
A thoughtful first 90 days
A soft launch, careful pricing, a plan to earn five-star reviews quickly, and a steady ramp into your busy season.
Certified home staging
Furnished to book, not just to look pretty.
I'm a certified home stager, so the furniture, layout, and finishing touches aren't just nice to look at — they're chosen to photograph well, feel comfortable, and earn better reviews. The same eye that selects the sofa also directs the listing photos, so what a guest sees online is exactly what they feel when they walk through the door.
- ◆Pieces chosen for durability and turnover
- ◆Layouts that photograph and function well
- ◆Bedding and touches that read 'comfortable' in reviews
- ◆Styled to match the guest, not just the owner
Why it matters for STRs
A well-staged short-term rental gets more clicks, better photos, and stronger first impressions. In a market full of generic furnished homes, the details are what separate a listing that fills its calendar from one that doesn't.
Plan your launch
Have a home under contract? Let’s plan the launch together.
We’ll map out the renovations, the furnishing budget, the photography timeline, and your first-90-day pricing — built individually for your home.
- ◆ADR and occupancy comps from your exact area
- ◆A clear cash-flow picture (financing, expenses, lodging tax)
- ◆Quick check that the property can legally be an STR (zoning, HOA, permits)
- ◆An individualized plan — not a templated read
Serious buyers only · Your agent end-to-end · Pensacola · Navarre · Milton · Pace · Pensacola Beach