§ 01
Listing & photos
Cover photo, title, first three images, hero copy — the things guests judge in 1.2 seconds before they swipe.
FL · SL3629725For owners with an existing STR
Already own a short-term rental that isn’t earning what it should?
You bought it. You furnished it. You're getting bookings — just not the ones that pay. Before you dump more money into it or sell it at a loss, let's actually look at why it's underperforming. An honest pass through the listing, the calendar, the photos, the reviews, and the home — and a clear plan to turn it around.
Six places the money usually leaks
Where I look first when a listing isn't earning what it should.
§ 02
Pricing & ADR
Are you priced for the right comps? Weekday floors, weekend ceilings, last-minute logic, and seasonality calibration.
§ 03
Calendar & availability
Min-night rules, gaps, orphan nights, and how your calendar is leaking nights you could be filling.
§ 04
Reviews & guest experience
What guests are quietly downgrading you for in the sub-ratings — cleanliness, communication, value, accuracy.
§ 05
The home itself
Furnishing gaps, layout fixes, the one or two amenities that pay back on this street, and what's hurting bookings.
§ 06
Channel & visibility
Airbnb ranking signals, whether VRBO or direct booking is worth turning on, and how you compare to the listings you're losing to.
Own a rental and unsure whether to sell or optimize?
Before you list it — or sink another $20k into it — know which math actually wins.
Most owners I talk to are stuck between two stories: "just sell it and cut my losses" or “throw money at it and hope.” Neither is a plan. The Performance Review answers the one question that matters first — is this property worth optimizing, or is the honest call to sell and redeploy the equity? You'll get the comp picture, the realistic upside, and a straight recommendation either way.
- ◆What it would realistically sell for today
- ◆What it could realistically earn optimized
- ◆Cost of the fixes vs. payback timeline
- ◆Honest answer: keep, fix, or list it
How an STR Performance Review actually goes
From “why isn’t this working?” to a plan you can act on.
Most owners I talk to already suspect what's wrong — they just don't know which fix to do first, or which fixes are worth the spend. That's what this is for.
- 01
You send me the listing
Airbnb / VRBO link, last 12 months of revenue if you have it, and what's bothering you most about how it's performing.
- 02
I do the honest review
I work through your listing, comps, calendar, sub-ratings, and photos the same way I worked through the 16 STRs I personally owned and ran. I write up what I'd change and in what order.
- 03
We talk through the plan
A real conversation — what's worth fixing, what isn't, and roughly what each fix costs versus what it likely earns back.
- 04
If it's a fit, I take it on
When it makes sense for both of us, the listing moves onto my aged Superhost Airbnb account and I run the day-to-day so you stop guessing and start earning.
This is a fit if…
- — You own a short-term rental in or near Pensacola.
- — It’s earning, but not what you expected when you bought it.
- — You’re open to honest feedback and willing to make changes.
- — You’d consider letting someone experienced run it for you.
This isn’t a fit if…
- — You’re hoping for a guarantee or a magic-bullet revenue number.
- — You’re not in the Pensacola / Gulf Coast market.
- — You want a free tear-down with no real intent to act on it.
- — Your property has structural / location problems no listing fix can solve.
Request an STR Performance Review
Tell me about the listing — I’ll come back with what I’d change first.
The more honest the numbers, the more useful the review. Rough is fine — last 12 months averaged, even ballpark, lets me see where the listing actually sits versus the comps.
- ◆What's leaking — pricing, photos, calendar, or the home itself
- ◆How your sub-ratings compare to nearby comps
- ◆The two or three changes most likely to move the needle
- ◆An honest read on whether moving onto my platform makes sense
Serious owners only · Pensacola & surrounding areas · Limited slots each month